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We all SEO’s know that Google penalize duplicate content. But a new announcement of Google by Andrey Lipattsev on June 2016 clearly inform that Google DOES NOT have a duplicate content penalty.
It is NOT a penalty if Google discovers your content is not unique and doesn’t rank your page above a competitor’s page.
Also, as John Meuller points out, Google picks the best option to show users depending on who they are and where they are. So sometimes, your duplicate content will appear to relevant searchers.
This latest advice from Google is useful in that it clarifies Google’s position, which quickly paraphrase below:
- There is no duplicate content penalty
- Google rewards UNIQUENESS and the signals associated with ADDED VALUE
- Google FILTERS duplicate content
- Duplicate content can slow Google down in finding new content
- XML sitemaps are just about the BEST technical method of helping Google discover your new content
- Duplicate content is probably not going to set your marketing on fire
- Google wants you to concentrate signals in canonical documents, and it wants you to focus on making these canonical pages BETTER for USERS.
- For SEO, it is not necessarily the abundance of duplicate content on a website that is the real issue. It’s the lack of positive signals that NO unique content or added value provides that will fail to help you rank faster and better in Google.
A sensible strategy for SEO would still appear to be to reduce Google-Bot crawl expectations and consolidate ranking equity & potential in high-quality canonical pages and you do that by minimizing duplicate or near-duplicate content.
A self-defeating strategy would be to ‘optimize’ low-quality or non-unique pages or present low-quality pages to users.
Summary: it is clear that Google not penalize duplicate content but unique content is still matter and it get reward and also achieve higher position in search.
Do not expect get rank higher with duplicate content. Google treated your OWN unique content as a duplicate if it is found your OWN another website.
Google reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings search.
NOW for SEO Duplicate content is still matter for get rank higher.
These days the internet has come to
host a lot of websites and the only reason behind this many companies going
viral on the internet with their websites so that they can reach out to the
masses easily. The reason for this is because all of them are stuck to internet
all the time! Businesses today are solely being run on the internet and since
people literally live on the internet, it is quite the obvious fact that
organizations would have to market themselves online. In the process of digital
marketing, a lot of sites can get penalized.
What does penalization of the site mean
and what are the indications of sites being penalized?
Penalization of the site basically means that the rules
and regulations defined by search engines like Google have not been followed
and with the Panda and Penguin updates, Google’s algorithm sure has become
tough to pass through undetected. These penalizations have to be identified by
a site as soon as possible as this can potentially ruin a website’s reputation!
.Mentioned below are the 5 indicators of penalization you should be well aware
of!.
1. Drop
in ranking
If your website happened to be one of the top ones in a
search made over search engines and one day they randomly fall to the last of
the pages in the bottom few, then this is a clear indication that your website
has been penalized. There is hard bound proof of this though, and assuring this
is not possible without the next sign!
2. De-Indexed
A web site is known to be de-indexed if your website does
not appear when you run a search on the search engine. This is a clear sign of
the spiders de-indexing your website and this is somewhat of a proof that your
website has been penalized.
3. Penalty
Notification
You get duly informed that your website has been
penalized and Google has been known to have done that before taking your pages
down. You can determine you have one using your webmaster tools (GWT) account.
4. Lesser
Organic Traffic
When your website is declined an organic traffic, it
happens to be a clear indication of your website being penalized and with the
Google penguin update, a lot of sites were having a lesser traffic problem. You
can check for this by the following steps.
- Go to “Traffic Sources”
- Click on “Sources”
- Choose “Search”
- Proceed to “Organic”
- Remove the traffic coming from other search engines
- Hit on “Source” and then, “Google”
5. Unnatural
Anchor Text distribution
This too happens to be a good indicator. You can
determine this in the following steps.
- Log on to opensiteexplorer.org
- Type in your website URL and click “Search”
- Format the drop down box settings to: Show—followed +301—links from—only external—pages to—pages on this root domain—and—group by domain
- Hit on “Filter”
Concentrating on anchor distribution text is the key
factor here. If more than 50% of the links have nearly the same anchor texts,
then this is a warning of unnatural link profile.
Originally:--http://goo.gl/1xMdpV
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