Showing posts with label SEO in 2015. Show all posts
Showing posts with label SEO in 2015. Show all posts
Posted by Piyush On 11:51:00 AM
In 2015 search engine optimization it not easy as in three years ago, basically for beginner. In SEO the bigger in this age need to know some best SEO tricks and tip which help to increase their website ranking better in search engines. In earlier if you want to increase you website or blog ranking in search engines you only need to fill you website page content with keywords and keyword phrase as can as possible, and make lot of back links you find your website in top of search engines.

You need to know :-  Prepare your website for 2015

But now those all task that you get rank in search engines in time of 2000 decade are not working. As time passing search engines become smart and smarter. If we talking about Google, Google upgrading their algorithm day by day. Google focus on all those practice that cannot offer write information that a user want and also impact the quality of search result. 

In 2015 comes after many of changes in SEO we can say 2015 have a filtered SEO tricks which need more attention, more mind and more patience, it is not only copy paste task. You need to do smart work.

Here I share some basic tips and tricks that help you to increase your website ranking and visibility in search engines …

On Page SEO
  • Make sure redirections to your website everything with www.
  • Update XML site map and HTML sitemaps.
  • Create robots.txt.
  • Write relevant Meta tags (Title and Description only) for each page.
  • Use keywords should be in title.
  • Write Header tags H1, h2, h3 primarily.
  • Update ALT tags to all images.
  • Give internal linking to relevant long tail keywords.
  • Create blog snippet on home page footer.
  • Put copyrights note in footer.
  • Use schema code for all images and videos.
  • Create videos-sitemap.xml and submit in Google webmaster tools.
  • Update contact address and phone number
  • Make your site in responsive design
  • Improve your page speed between 3 to 4 seconds.
  • Check broken links and fix it.
  • Check HTML improvements in GWT and update.
  • Update social icons in your website
  • Apply Google authorship (still it was value in Google)

Off Page SEO

  • Search Engine Submissions
  • High Authority Local Directories Submission
  • Local Listing
  • High Authority Social Bookmarking Sites
  • Article submission
  • DMOZ Approval (Mandatory)
  • High Authority Presentations Like Scribd, Slideshare.
  • Info Graphics
  • Create blogs on Blogspot and Wordpress
  • PDF Submissions 

Note:- Don’t forget to post on G+ on daily basis. Post five time with different URL.
Posted by Piyush On 12:28:00 PM

The holiday of winter going to start now and 2014 is moving towards completion, a New Year 2015 is knocking. All the chaotic of 2014 is also moved in new mood, the year have lots of fluctuations some are good and some are surprising and also sum are very bad, and it is also true for SEO.

Ok, in this long holiday you can do two things either you can shut down you PC or Laptop and get relaxed them or you can don’t do so and prepare you website for coming New Year. If you choose second option and want to prepare your website for 2015, here some check outs that you follow. It is don’t matter that you know that you maintain your website perfectly but it is a good idea to give a recheck to your website.

When you going to start, you need to do a deep technical look to your website. It is possible that you knew all details of every page of your site, you knew that from where all the errors and redirects coming, you knew where all the broken images, why your website opening slow and much more and you fixed all it.

But, is it not possible that new pages are added or removed, is images not added or removed, tags are not changed, there are no changes in URL, s, website may be redesigned, etc. Do you know exact where your website stands?

Be sure that your website sounds technically good in term of all above; and ready to enter in 2015.

You need to identify any existing errors in your site like, redirects URL, s, duplicate URLs, and canonical errors etc. you also check 404 errors, robots issues, server issues, and sitemap errors. Make sure you have the correct Google Analytics code on every page. If you have implemented Hreflang tags or Schema markup check any errors that may be occurring within those tags.

You also check basics: - like title tags, Meta descriptions, and ALT text - it may not be high up on your list of strategies, but you should not forget them.

 Make sure that you don’t missing any titles or description and they are also not duplicate, there are no duplicate tags and sure that your brand is in your all titles if not possible it must be in home page title. Check your all images for ALT text it is necessary that it is not blank and duplicate.

In this all above a tool Screaming Frog is very helpful for you.

Review you content is there any duplicate content, is there keyword stuffing, is content is relevant to you topic, there are H1, H2…. tags are available or not etc.

If your office address are changed in last year are you have some other changes you need to update them you G+ account, Facebook, Twitter, and other social needs to update.

The updation of any website in term of SEO is never ends without competitor analysis. It is an important task that gives you an idea that what your competitor do.

You must be review there link and in this you can use Majestic, Open Site Explorer, Ahrefs, tool or something else that you like most. Scan your entire competitor website that what the new link made.
 Check there content that how it is performing and you analysis that and improve you strategy.

The one of the biggest benefit to analysis your competitor website is you know there idea and you can batter perform in New Year, to knowing what your competitors are doing can help you better understand the landscape, the target market, and inform your own online marketing strategy.

So before starting New Year 2015 you give a batter look and optimization to your site and after completion of this task you are ready to doing batter perform in 2015.
Posted by Piyush On 12:08:00 PM
2014 is coming to end and it is time to start 2015. In last few years we face many changes in SEO strategy and now SEO is not a laborious work that follows some static and traditional work. The search engines are become smarter and care every point that you do for promotion. So it is time for SEO’s to become smart and do creative and coincident work. There are so many rules who help to get rank in SEO is out dated. So you need to work very carefully. Here some tips for what to in SEO in 2015 that you fallow in 2015….

Content is the king
As in past, Panda updates and focus on content and the result is that a slogan “Content is King” is famous. In 2015 this slogan will be continue and you spend your strength to making your content unique and suitable.
You content must be unique and engageable to your visitor. Copied and spin content consider as a spam, it is also help to decrease your ranking from search engines. Google likes website with quality content and update regularly.

Natural Link Building
Link building strategy is also change; we cannot do as we do earlier. Making link like a layman is totally band. You can build link with as many sites and quickly as you want, but it is not help to give long term success in SEO. Google updates regularly and penalize websites with unnatural and band links. In 2015 only quality links and relevant links are helpful.

Google Plus
Google plus is effective way to help you to improve your website visibility.

Title Tag
Title tag is now play more important role and be care to make you title. The time of keyword stuffing in title is over. It is time to make more relevant title as you can make. You should be creative for title put your keywords smartly, a unique title for all you website pages must be follow character length that is 55 to 60 character if it is not possible that describe in 55 to 60 you can go maximum 110 character.

Engage People
As many time user spend on your site it is much beneficial for you site and you also. So design your website user friendly not to crawler friendly. It is only possible when you offer your visitor quality and unique content and information.

URL’s (Uniform Resource Locator)
The worth of URL is increase. In 2015 short and clear URL rules, so you need to make your URL understandable and user friendly.

Presence on web
Google counts you presents on web. Some famous site like Amazon, Wikipedia and Yelp, find out such sites and ensure your presents on them.

Load Time
Load time of your website or blog play important role when we talk about visitor. Fast loading site positive impact on visitor and also search engines. To improving you website load time cares some basic points…
  • Always use IMG in JPG format
  • Don’t use Flash in your site
  • Use less CSS file as you can
  • Use less java scripts as you can

Social Media
Social media is very useful in coming year 2015. It is helpful to drive user to your website. As much time you spent on Social Media it is much helpful for your website and blog. Some famous social media websites are Google+, Facebook, Twiter, Linkedin and so on.

In past little bit time a rapid growth in the mobile internet user forced to think about a website with mobile user friendly. So you need to design and optimize your website for mobile user also. It will be surely improve your search engine visibility.


Coming year 2015 is not easy for SEO, need work in smart way, link building is not enough, Social media and Mobile play important roal.