Showing posts with label SEO Strategies. Show all posts
Showing posts with label SEO Strategies. Show all posts
Posted by Piyush On 11:50:00 PM

Anyone have a website or a blog or anything that related to internet, then you should know some key-terms that are very popular on internet, one of them is SEO, I know most of you very frank with SEO but I am talking with those who just inter in internet or just build or crate own business website or a general website and as well as a blog. If you already know about SEO, this post works as a refresher for you. Then enjoy reading…
1.     SEO: Stands for search Engine Optimization. Basically, SEO is one of the important parts of Internet Marketing; you can divide Internet Marketing in three part SEO, SEM and SMO. Lets come back on SEO, SEO offer you an organic (non paid) result on Search Engines like Google, Bing, Alta-Vista and Yahoo. SEO is processes by which you get rank your website or blog in top on search engine. SEO have two part On-page SEO and Off-page SEO.

2.     SEM: Stands for Search Engine Marketing. SEM offer paid result on Search Engine. In this technique you should pay an amount to Search Engines, every time when a user or searcher clicks on you ad that is appears in Search. PPC is a part of SEM that stands for Pay-Per-Click. We use PPC for run an ad.

3.     Backlink: Also called in link or simply link, it is a hyperlink on another website pointing back to your own website.
4.     Backlink are a very important for Off-page SEO. You can say that all Off-page SEO is creating links. That links are important for your website and increase position towards top in search Engine.

5.     PageRank: Page rank is a Google algorithm. Page rank is a number from 0 to 10 that provided by Google only. Google have many factors that decide a page rank of a web URL. Keep one thing in mind that creates backlink on high page rank site gives a batter page rank for your site.

6.     Link farm: Link farm is a group of websites, and all websites are linked with each other. This is a SEO trick by a website owner increase page rank fast and in a group. It is good practice before 2011 but now it is banned by Google and treats as spam.

7.     Anchor text: Anchor Text is clickable tacks that have a webpage URL behind the text. SEO use a keyword and make it an anchor text and put URL behind this keyword, which helps to increase position in top in Search Engine.

8.     No-Follow: No-follow is a link attribute and its mean that this link is not followed by Google. When Google find a no-follow link it don’t count and it don’t help to page ranks positioning of site.

9.     Do-Follow:  it is also a link attribute that means these links are followed by Google. These type of  links helps you.

10.   Title Tag: Title tag is exactly the title of a web page, and it’s one of the most significant factors for search algorithm. Your title should be always unique and contain the main keywords in starting. How much you create accurate title it is more help full. After last Google title update is near to 55 to 60 characters long.

11.   Meta Tags: Like Title tag Meta tag is another important tag that use to promotion. There are many Meta tag that used in promotion but one of the important is Description Meta tag, it is a short description about you webpage that appear in search result and helpful to user to get know about your site.

12.   SERP: Stands for Search Engine Results Page. Basically it is a web page that you get, when you search a specific keyword on search engines.

13.   Keyword Density: how much dens your keyword in your content is keyword density. To find keyword density of a webpage just divide the number of times a keyword used in content by total number or words that are available in webpage.

14.   Web Crawler: A web crawler is just a software that read your website and index it for batter search result. It also discovers new links and new pages.
15.   Duplicate Content: Duplicate content is nothing more than a content that copied by somewhere else. And now content is the king so you don’t use duplicate content, if you don’t avoid it you can penalize by Google.

16.   Canonical URL: Actually canonical is an error that create by default when we host a domain it have two version basically, one is opened with www and another is opened without www Google treat is as a two different website. As same as there are some other pages that are canonical like a page opened with and the other page having same content have different URL like$57.html they are also hated by Google.

17.   Robots.txt: Robots.txt file is just a text file that has some instruction for search bots (Web Crawler). Basically, we block robots by using robots.txt file.
Posted by Piyush On 1:48:00 PM

SEO stands for Search Engine Optimization and it have two part ON-Page optimization and OFF-Page optimization. On-Page refers to all things that you do on your site to get ranking higher in search engines like <Title>, <Meta description>, <H tags>, < Internal Linking> etc. At the same On-Page refer those entire things that you do directly OFF your website to gain rank higher, like social networking, blogging, article submission, forum etc.

Today I am going to discusses about Off-Page SEO Strategies to get ranking in search engines…..

Social Networking Sites
Many of you known it as online reputation management. Now in these day social media like Facebook, G+, Twitter, LinkedIn etc.  are very famous for promotion and you can boost you traffic if you use in right way. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

They allow you to extend your contacts in online network, here you free to connect and interact with your friends and share things with each other and most important you promote your website and blog with help of Social Networking.

Blogging is one of the oldest and popular ways to getting back links for your website. You should give a reason to your visitor to come back again and again on your blog, you always need to update new, unique and informatics post as frequently as you can, but at least one post in a week. Use topics like how to…., Top lost… etc. for getting more attraction to you reader. 

Blog Marketing
Blog marketing is another way to get promotes your website, in blog marketing you need to comment to another blogs that related to your niche. There you add a link in you blog comment. Comment on do-follow blogs.

Forum Marketing
Some guys say that forum is now outdated but not you can also use forums to create back links. Forums offer back links as signature link. Find forum that are related to your niche and increase your activity within that community. Offer advice, answer people’s questions, reply to threads, etc. it is best to use “Do-Follow” Forums which include your site link within your signature.

Search Engine Submission
Search engines will catch your online website automatically. But it can take time we never consider some time it takes only a day but some time a month. Here you submit your newly born website in search engines to indicate them to follow you site as soon as possible.

Directory Submission
Many people says that directory submission is dead, but I think it is not true you can make back links through directory and they are crawled by search engines and make effect on your ranking. But you should need very care full with directory submission you need to use quality directory sites you can use general topic directory site also. But it is goods if you make submission in niche website. And make Do-follow submission.

Social Bookmarking
Social bookmarking is very famous from its early days and it is effective to increase ranking. But when you go to make back link through social bookmarking you care some basic things, don’t use same IP address for many submission, submit you bookmark in most popular bookmaking sites like Stumble Upon, Digg, Delicious, Reddit, etc. very care full with tag.

Photo Sharing
Share your website picture in photo sharing sites like Flickr, Picasa, Photo Bucket, Picli, etc. and make them public. And you get benefit from there.

Video Marketing
Video marketing is another way to increase traffic of your website. Create a video and submit them on video sharing websites like YouTube, Metacafe, Dailymotion, etc. and make them public.

Business Reviews
Submit your business on business submission site and ask your friends and clints to write a review on your business you can use some business sites like Shvoong,  RateitAll, Stylefeeder,  Kaboodle, etc.

 Local Listings
Local listing is depends on your business only submit your listing in local directories they can help you to promote locally therefore instead of going global and getting huge competition listing your website locally. So that search engines easily catch and fetch your website’s content and this will help you to reach a targeted audience.

Article Submission
If you are a good writer then you should write and submit effective and attractive articles to divert readers to your site and you gain more traffic and ranking in searchengines.

Social Shopping Network
If you have an e-commerce website then it is good to submit you product for free on social shopping network. You can use famous social shopping sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc.

Answer Questions
You need to participate in question answer sites like yahoo answers. By answering and asking question you can build up your reputation as someone that is an expert in your own chosen field. You can submit your website link in source section so that people easily find you website.

Press Release Promotion
If you have a business that provide services then you go to submit PR in popular websites like Open PR. PR Leap, 1888pressrelease etc this will help to get place to your website in Google news

Classifieds Submission
You need to do classified submission to advertise your products for free. Try some classified sites like iMadespace ,Kugli, Myspace, Vivastreet, etc.

Document Sharing
You can share your website documents like information brochures, business documents and slides in Slide Share, Google Docs etc. This will help you to make brand your website.