What is Google RankBrain? It helps to increase your ranking.

RankBrain is a machine learning (AI) algorithm that Google uses to sort the search results. It also helps Google process and understand search queries.

So: what makes RankBrain different?

Before RankBrain, 100% of Google’s algorithm was hand-coded. 

In short, RankBrain tweaks the algorithm on its own.

Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.

Then, it looks at how Google searchers interact with the new search results. If users like the new algorithm better, it stays. If not, RankBrain rolls back the old algorithm.

For more information go to this link

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Google On Trailing Slashes & How It Impacts SEO & Search Rankings

It has been a while since we last talked or written about trailing slashes in your URLs and how it may or may not impact your rankings with Google. But hey, since Google's John Mueller brought it up both on Google+ and Twitter, let's get into it again.

In short, John explains that it isn't how Google handles the trailing slash for the most part, instead it is how servers treat them by default. That being said, John Mueller explained "the slash after a hostname or domain name is irrelevant, you can use it or not when referring to the URL, it ends up being the same thing." "However, a slash anywhere else is a significant part of the URL and will change the URL if it's there or not," he added.

He even made this nifty chart to try to explain it better:

He even posted this example of how the Google robots.txt file at https://www.google.com/humans.txt works fine but https://www.google.com/humans.txt/ 404s.

John explained, as I said above, "this is not SEO-specific, but just how websites work."

Source:- https://www.seroundtable.com/google-trailing-slashes-url-24943.html

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Google Panda Update 4.2

Google says a Panda refresh began this weekend but will take months to fully roll out.

After a waiting time 10 month Google announced it Panda 4.2 update. As per Panda known for quality and unique content, so if you fail in quality content during last 10 month and have English site you can get in trouble. This Google Panda 4.2 update can impact on 2% to 3% of English language queries.

The very few webmasters who noticed this Google update on this weekend. This happen because of this Panda update is rolling out very slowly.

Google Panda Update 4.2, July 18, 2015 (2% to 3% of queries were affected; confirmed, announced)

Read More:-- goo.gl/73nl0E

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Evolution Of SEO Trends Over 25 Years

Columnist Thomas Stern invites you to take a trip through the history of search engine optimization as we know it, as well as a brief glimpse into the future

In the beginning, there was light. Chances are, as the first signs of SEO emerged alongside the dawn of the Internet, few would have predicted the vast impact it would have on daily life such a short time later. ....... 

Read More:- http://searchengineland.com/evolution-seo-trends-25-years-223424

By Thomas Ster

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Google Penguin 3.0 Update

Google is now changing its Penguin algorithm, Google now announce Penguin shift to Continuous Updates. It can make an important effect on search engine result, how much is not confirmed.

This process is start offline and soon it become online. And it made changes in live search engine result.

Read more please visit: - searchengineland.com

Google Penguin 3.0 Update

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Is This End Of The Panda And Penguin

“For many webmasters, major algorithm updates like Panda and Penguin turned their world upside down, but columnist Aaron Friedman believes the days of big upsets may well be over.” …… Search Engine Land

There are many weeks after Penguin 3.0, but nothing to seem big changes over all. Google also confirmed that not more than 1% impact in search results.

Remember the panda and penguin comes first they shook up all search engine result in Google. There are lots of spams and trashes are available those time.

The main motive of panda and penguin is to filter out spam from SERP. After any updates some sites goes up and some lose their SERP. Google targeted those who play unfair game and make unnatural links. Google makes great shake up, with those sites who get position through hard work. But these sites never entitled for the result, they are there because of their suspicious behavior.

Therefore when goes to recover from penguin they never talk to artificial links, but if they do again the penguin is right for them. And of course the result they lose the value of all their bad links or they just drop to their rightful place in the SERPs.

But;

But now it is seem to be pointing to ending. From last few years we are with panda and penguin, we spend time to know about them, and it should be cleared that old way of working don’t work anymore.

The old linking plan and old rubbish content are not now part of valuable strategy and you don’t get result that you looking for. Link-building is nothing more than marketing. Panda and penguin forced us to realize that not work as to deal with links in the first place.

Now create quality content. Earn relevant and solid kinks because of the amazing content you build. Make things fresh and sure with quality, useful and informative content.

Rest is fine stop thinking about new algorithms. Unless you are a spammer.

Read More:- 17 Things You Should Know In SEO

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Google Updates

According to Search Engine Land and SEOmoz there are some major updates that Google made. Here the list of those update list given. Source :- searchengineland.com

Search Engine Land Google Update List:

• Fritz (Summer 2003)
• Florida (November 2003)
• Austin Update (Jan 2004)
• The Sandbox (April 2004)
• Bourbon (May 2005)
• Big Daddy (October 2005)
• Supplemental (Jan 2007)
• Paid Links (October 2007)
• Dewey Update (Mar 2008)
• Vince / Brand (March 2009)
• May Day (May 2010)
• Caffeine (June 2010)
• Scraper Filter (Jan. 2011)
• Panda (February 2011)

SEOmoz Google Update List:

• Google Toolbar – December 2000
• Boston – February 2003
• Cassandra – April 2003
• Dominic – May 2003
• Esmerelda – June 2003
• Fritz – July 2003
• Florida – November 2003
• Austin – January 2004
• Brandy – February 2004
• Google IPO – August 2004
• Nofollow – January 2005
• Allegra – February 2005
• Bourbon – May 2005
• XML Sitemaps – June 2005
• Personalized Search – June 2005
• Gilligan – September 2005
• Google Local/Maps – October 2005
• Jagger – October 2005
• Big Daddy – December 2005
• Supplemental Index – November 2006
• Universal Search – May 2007
• Buffy – June 2007
• Dewey – April 2008
• Google Suggest – August 2008
• Vince – February 2009
• Rel-canonical Tag – February 2009
• Caffeine – August 2009
• Real-time Search – December 2009
• Google Places – April 2010
• May Day – May 2010
• Brand Update – August 2010
• Google Instant – September 2010
• Instant Previews – November 2010
• Social Signals – December 2010
• Overstock.com Penalty – January 2011
• Panda/Farmer – February 23, 2011
• The +1 Button – March 30, 2011
• Panda 2.0 – April 11, 2011
• Panda 2.1 – May 9, 2011
• Schema.org – June 2, 2011
• Panda 2.2 – June 21, 2011
• Google+ – June 28, 2011
• Panda 2.3 – July 23, 2011

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Google Penguin 3.0 Update Confirmed, Impacting 1% Quires

From last six weak Google rolling out its Penguin 3.0 update and it is confirmed now. But, it is still rolling out worldwide and impacting on 1% of quires.

Google has told to Search Engine Land on 17^th Friday in October that it updated its Penguin filter. This Penguin update targeted those sites who perceive to be spammy, particularly those websites that found in violation of Google’s linking guidelines.

There are no new rules added in this update or the algorithm changes in any way, Google called this update only a “Refresh”. A refresh in Google’s terminology for algorithm that, they just rerun the algorithm to fixed their issues and reduce in rank sites that had issues they did not follow rules.

Google did not add any new rules in this Penguin update 3.0, it is just only a refresh of Penguin. It is just a refresh after waiting over a year.

After the rolling out Penguin update 3.0 there are less the 1% Of English Search Queries impacted.

Here is the summary of Penguin update 3.0:

(1) This is a worldwide update, impacting all versions of Google

(2) The rollout is not complete yet, it will continue for the “next few weeks.”

(3) It impacts less than 1% of English queries but may impact other languages more or less

(4) Google confirmed the roll out began on Friday 17^th October

(5) Pierre Far specifically called this a “refresh”

(6) It should demote sites with bad link profiles and help sites that were previously hit that cleaned up their link profiles

Google Penguin Update 3.0 starts from 17^th of October and still rolling out.

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Google Algorithm Updates

What is Hummingbird?

Hummingbird is a Google search algorithm which is designed for giving better fast and accurate search result.

What is Panda?

Panda is Google Search filter algorithm. It introduced in February 2011. It is for maintain poor quality content of top ranking website.

What is Penguin?

The Google penguin is first released on 24^th April 2012. The motto for lunching Penguin is to punishing bad SEO link building, which related to any website. Google wants to stop link SPAM.

What is Pigeon?

Pigeon update is for local search listing result. It launched on 24 July 2014 to provide more useful, relevant and accurate local search result.

What is Payday update?

Google launched Payday on 11 June 2012 to cleaning up “Traditional trade” and “pornographic” search results queries. Such as (Payday lone)

What is Pirate Update?

The Pirate Update is introduced in August 2012 to prevent those site which beak down the role of Copy Righting.

What is heavy Update?                   

This Google update launched on 19 January 2012 to prevent that website and site pages from Search engine results that have many ads.  

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Google Panda Update 4.1

Google Panda Update 4.1 is announced. Google has declared Panda’s new version, this latest panda update 4.1 is designed to filter thin or poor content website that ranking well in Google search result. An idea that it affected on 3% to 5% (depending on location) of search queries. It is a slow rollout update that starts at this week earlier and it will continue in to next week.

  

After this update: most accurate, high quality, small and medium sized website are rank batter in Google Search, in comparison with other.

This Panda update 4.1 is chance to recover the SERP for that penalize websites who lost their SERP in previous Panda update 4.0 if you make a right changes in website. So if your website hit by last Panda update 4.0 and you make change then you get know after one week that your changes are accurate sufficient or not.

If your site not penalized by panda 4.0 previously it is not sure that again you are safe by new Panda update 4.1 it can also impacted on those site that safe earlier.  SO attention please and do write changes on your website.

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What is Google Panda ?

Google Panda is a change to Google's list items standing calculation that was initially discharged in February 2011. The change expected to bring down the rank of "low-quality locales" or "dainty destinations", and return higher-quality locales close to the highest point of the indexed lists. CNET reported a surge in the rankings of news sites and long range informal communication locales, and a drop in rankings for destinations holding a lot of publicizing. This change allegedly influenced the rankings of very nearly 12 percent of all list items. Not long after the Panda rollout, numerous sites, incorporating Google's webmaster gathering, got loaded with protests of scrapers/copyright infringers showing signs of improvement rankings than destinations with unique content. At one focus, Google openly wanted information focuses. to help catch scrubbers better. Google's Panda has appropriated numerous overhauls since the definitive rollout in February 2011, and the impact went worldwide in April 2011. To help influenced distributers, Google distributed a warning on its site, accordingly giving some bearing for self-assessment of a site's quality. Google has furnished a rundown of 23 visual cues on its website noting the inquiry of "What considers a high caliber webpage?" that should help webmasters "venture into Google's outlook".

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