Is website speed impact to ranking?
This is very common question occur in those minds who have a
website, the answer against this question is YES website speed impact to
ranking and it is also a ranking factor. It is a different ting that it not
impact more than 1%, but it is important.
Generally site speed impact on visitor mind in this fast www
world who have time to wait for site load I think not I and also you. We just
close that website that is not much important for us and take more than 10 sec
to open. Many of us are not waiting till 10 sec. Think! If you website close without
any session it increase bounce rat of your sit and bounce rate shows your site
is not good and also not successful to engaged your visitor, means you don’t have
a quality website and informative content, and search engines shown a relevant search result in
their top 10 result.
That’s why website speed includes in ranking factor list. It
is not a big factor but matter.
How to improve website speed
If you think that your site not have good speed score you
can optimized it for improving it you need take some steps for this.
Calculate Load Times of your website
Before doing anything you need to calculate your website
load times for this there are some good and free tools are available in WWW
from all of them here some that I use tools.pingdom.com/fpt/, webpagetest.org/
and developers.google.com/speed/pagespeed/insights/ you can use any of them all
are help full mostly I use first and last.
Move to a Faster Server
A server is also a factor to increasing and decreasing page
speed. So if you have a low website speed then check your server speed if it is
slow then you need to a faster server you can shift to VPS (Virtual Private
Server) or even to a dedicated server.
Optimize Your Site's Code and Images
The code and images are also impact your website speed. A
site has Java Script, CSS, PHP, HTML and other cods that can reduce website
speed. So you need to optimized them, less code can speed up your website load
time.
Images are also decreasing your website speed. When you go
to optimize your website images you need to care their size and extension. You should
the image size in KB’s as can you make less and also you save images in JPEG
and PNG form. These images take less time to load.
There are something that you keep in mind, flash are also
take much time to take load time so avoid it.
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