Anyone have a website or a blog
or anything that related to internet, then you should know some key-terms that
are very popular on internet, one of them is SEO, I know most of you very frank
with SEO but I am talking with those who just inter in internet or just build
or crate own business website or a general website and as well as a blog. If
you already know about SEO, this post works as a refresher for you. Then enjoy
reading…
1.
SEO: Stands for search Engine
Optimization. Basically, SEO is one of the important parts of Internet Marketing;
you can divide Internet Marketing in three part SEO, SEM and SMO. Lets
come back on SEO, SEO offer you an organic (non paid) result on Search Engines like
Google, Bing, Alta-Vista and Yahoo. SEO is processes by which you get rank your
website or blog in top on search engine. SEO have two part On-page SEO and
Off-page SEO.
2.
SEM: Stands for Search Engine
Marketing. SEM offer paid result on Search Engine. In this technique you should
pay an amount to Search Engines, every time when a user or searcher clicks on
you ad that is appears in Search. PPC is a part of SEM that stands for
Pay-Per-Click. We use PPC for run an ad.
3.
Backlink: Also
called in link or simply link, it is a hyperlink on another website pointing
back to your own website.
4.
Backlink are a very important for Off-page SEO. You can say that
all Off-page SEO is creating links. That links are important for your website
and increase position towards top in search Engine.
5.
PageRank: Page
rank is a Google algorithm. Page rank is a number from 0 to 10 that provided by
Google only. Google have many factors that decide a page rank of a web URL.
Keep one thing in mind that creates backlink on high page rank site gives a
batter page rank for your site.
6.
Link farm: Link
farm is a group of websites, and all websites are linked with each other. This
is a SEO trick by a website owner increase page rank fast and in a group. It is
good practice before 2011 but now it is banned by Google and treats as spam.
7.
Anchor text: Anchor
Text is clickable tacks that have a webpage URL behind the text. SEO use a
keyword and make it an anchor text and put URL behind this keyword, which helps
to increase position in top in Search Engine.
8.
No-Follow: No-follow
is a link attribute and its mean that this link is not followed by Google. When
Google find a no-follow link it don’t count and it don’t help to page ranks
positioning of site.
9.
Do-Follow: it is also a link attribute that means these
links are followed by Google. These type of links helps you.
10.
Title Tag: Title
tag is exactly the title of a web page, and it’s one of the most significant factors
for search algorithm. Your title should be always unique and contain the main
keywords in starting. How much you create accurate title it is more help full.
After last Google title update is near to 55 to 60 characters long.
11.
Meta Tags: Like
Title tag Meta tag is another important tag that use to promotion. There are
many Meta tag that used in promotion but one of the important is Description Meta
tag, it is a short description about you webpage that appear in search result
and helpful to user to get know about your site.
12.
SERP: Stands for Search
Engine Results Page. Basically it is a web page that you get, when you search a
specific keyword on search engines.
13.
Keyword Density: how
much dens your keyword in your content is keyword density. To find keyword
density of a webpage just divide the number of times a keyword used in content
by total number or words that are available in webpage.
14.
Web Crawler: A web
crawler is just a software that read your website and index it for batter
search result. It also discovers new links and new pages.
15.
Duplicate Content:
Duplicate content is nothing more than a content that copied by somewhere else.
And now content is the king so you don’t use duplicate content, if you don’t
avoid it you can penalize by Google.
16.
Canonical URL: Actually
canonical is an error that create by default when we host a domain it have two
version basically, one is opened with www and another is opened without www
Google treat is as a two different website. As same as there are some other
pages that are canonical like a page opened with http://example.com/abc-xyz.html
and the other page having same content have different URL like http://example.com/a%20#124%$57.html
they are also hated by Google.
17.
Robots.txt: Robots.txt
file is just a text file that has some instruction for search bots (Web Crawler).
Basically, we block robots by using robots.txt file.
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