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Showing posts with label SEO Tips. Show all posts
Showing posts with label SEO Tips. Show all posts

Monday, May 15, 2017

18 Areas of Knowledge Every SEO Must Possess


We’re not impostors, though. None of us are SEOs because we got an advanced degree in it. We’re SEOs because we happen to possess knowledge and ability. But what kind of knowledge do we need? Here’s a list of areas that every SEO should have some familiarity with. Before you begin, please be aware that the SEO does not need to have an in-depth knowledge of each of these. He or she simply needs to have a functional familiarity with them. If we had to be experts in all these fields, nobody could become an SEO.
If you do develop an awareness of these 18 areas, you will have a powerful set of skills. Each of these areas are tied together in a complex web of inter-relatedness. Knowledge in one area builds on knowledge in another area, which enhances knowledge in the next area.
1. On-Page SEO
This is square one for every SEO. It is the absolute basics:
  • Page content
  • Title tag
  • URLs
  • H1s
On-page SEO has become common knowledge for many people who are not SEOs. This makes it that much more important for true SEOs to thoroughly understand this area, and how to apply the always-changing best practices of content, titles, and metas.
2. Link Profiles
After on-page factor, a site’s link profile has the most impact on how the site is returned in search results.
As an SEO, you should understand the impact of a link profile, what defines a good link, and what a spammy link is.
3. Keyword Research
Even though semantic search and search intent is supplanting the traditional functionality of keywords, they are still important.
You don’t need any specialized tools to do keyword research, but you should know basically how to do it. What keywords are best for a specific site? What keywords will drive the most targeted traffic?
Great SEO begins with top-notch keyword research.
4. Linking Best Practices
Linking from one website to another has been one of the foremost tactics of SEOs ever since there was such a thing as SEO.
Linking has changed a lot since it first revolutionized the web. Linking is still important, but it can also be a realm of penalties and dangerous maneuvers. Make sure you understand the nuances of linking — both internal and external/inbound and outbound — as you function as an SEO.
5. Local SEO
Local SEO defines how a local business gets search traffic, and therefore local customers. Like many of the areas of knowledge that I will discuss below, local SEO is a vast field. The basic idea is as follows:
  • NAP – Every business has a Name, Address, and Phone Number.
  • These bits of information are part of the business’s local citations happen when the business is mentioned on the web. Usually, these mentions are in directories or other local listings.
  • In addition, the business must have profiles on the web. Profiles like Yelp, Foursquare, and Google Local are important for a business to have local traffic.
Reviews are another critical element of local search. Negative reviews can damage a business’s ability to be featured in local results.
6. PPC
It’s possible to be an SEO and never have to bid on a keyword. Many SEOs, however, carry the load of both organic search optimization and paid search.
If you don’t know how to log in to Adwords and customize campaigns, that’s okay. It’s only necessary to understand that there are such things as paid searches, and these are what appear as ads in search results (at the top and side).
And, by the way, this is how Google makes so much money.
7. Mobile SEO
Mobile SEO is an entirely new iteration of the SEO universe. Yes, it’s important to know about. The digital world is hurtling towards a mobile future. From wearable devices to handhelds, we need to understand how to apply the principles of search optimization to mobile.
Thankfully, there’s a lot of overlap. Keep in mind, however that there are some important technical distinctions. If you want to become a mobile SEO expert, there’s a bit of a learning curve.
8. Conversion Optimization
Conversion optimization or conversion rate optimization (CRO) is helping users convert on your web page — clicking on a call to action or purchasing a product.
Conversion optimization is a parallel field to SEO. SEO tries to get traffic to the page, CRO tries to get that traffic to convert.
CROs are a low farther in the conversion funnel, and know that their niche has a more direct correlation to the revenue of a business. As an SEO, you should be aware of the basics of CRO — A/B testing, landing pages, etc.
9. Marketing
You may have never thought of yourself as a marketer. If you’re an SEO, though, that’s exactly what you are. You’re in marketing.
Marketing is defined as “the action or business of promoting and selling products or services.”
When you do search engine optimization, you are promoting products and services — specifically a website.
You will improve as an SEO if you grasp the basic concept of marketing, and even some of its advanced concepts. Many of the principles of traditional marketing can be applied to the digital arena, even in something as apparently far removed as SEO.
10. HTTP Status Codes
Want to prove your worth as a kick-ass smart SEO? Then you should take Moz’s SEO Expert Quiz. The quiz deals mostly with technical aspects of SEO. What you’ll learn is that HTTP status codes are a big a part of the discussion.
HTTP status codes come from web servers when the search engine makes a request and can’t find what you’re looking for. It comes in the form of a three-digit number. You may not have every one of these memorized, but you should know about the concept of response codes.
  • 200 – successful information transfer
  • 301 – visitors are redirected to a new page
  • 302 – the page and search spiders are redirected to a new page (transfers link juice)
  • 404 – the page is not found
  • 500 – there is no such page
  • 504 – the page is unavailable for some reason
11. Web Development
How does stuff get on the web? It happens by development.
Some SEOs enter the field from a background in web development. It’s certainly not necessary to know how to build web pages, but knowing about web development will help you understand and advise developers on how to implement SEO best practices into their websites.
12. Algorithms
The science of search algorithms back up everything that the SEO does. The algorithm defines how and what results are returned in the SERPs.
As an SEO, you should be aware with the fact that the algorithm is responsible for determining search results. No one except Google employees know the entire algorithm, but SEOs can make educated guesses.
To really advance your knowledge in this area, you can read about two areas of the algorithm from Moz:
13. Guest Blogging
Guest blogging is not dead. It’s alive and well. What’s more, it’s used by some of the most influential personalities in digital marketing today.
As an SEO, you must be familiar with guest blogging, including its risks. Guest blogging is the secret to spreading one’s influence and reach, but it is not to be entered into without caution.
14. Content Marketing
Long before it was a buzzword, I used content marketing in my marketing efforts. Now, it’s mainstream. Content marketing is something you have to do in order to succeed.
Content marketing has dozens of variations and applications. But the central tenet is this: In order to succeed in online marketing, a business must be a producer of high quality content. Maybe it’s videos, maybe it’s infographics, maybe it’s Slideshares, maybe it’s podcasts, maybe it’s blog articles, maybe it’s all of these.
Whatever the case, SEOs need to know about content marketing, and even why content marketing is the new SEO (this is a post from my own blog).
15. User Experience
User experience, and the related fields of User Experience Design (UXD) have to do with a person’s interaction with a digital medium.
User experience has everything to do with SEO. That’s not to say you need to become a master of UX, but you should be aware of its implications for SEO.
If a user can’t navigate a website or see the text on her mobile, this is a violation of good user experience. This has a negative impact upon SEO.
User experience is something that most people can understand intuitively. Does this website work? Do I know where to click? Can I find what I need to find?
Better user experience invariably translates into better SEO.
16. Semantic Search
Semantic search is the way that the web has moved in recent years. It used to be that search engine optimization was all about the specific keywords.
Now, it’s not as much about keywords as it is about the other factors that affect language — intent, substance, context, synonyms, location, trends, word variations, and other elements of language.
Hummingbird crystallized our conception of semantic search, alerting SEOs to the fact that it’s not just about keywords. It’s about the whole breadth of language usage and practice. Now, we have to deal with queries like “Where’s the closest place to get a pumpkin spice latte after midnight?”
17. Social Media
Don’t get too scared about this one. There are people who spend their entire careers as social media experts. That’s not required of you.
Social media is just about as vast as the industry of SEO itself, but your knowledge need only extend as far as being able to function on each major platform — Google+, Facebook, Twitter, and LinkedIn. Pinterest is bonus.
What’s the connection between SEO and social media? There is obviously some correlation between “social signals” and a page’s rank, but there is not a direct cause-effect relationship on increasing number of retweets/likes/pluses and a page’s rising rank. Social signals are not an algorithmic factor as far as we know.
18. Penalties
Ah, penalties. I’ve saved the worst for last.
If you’ve never experienced a penalty on a site that you oversee or manage, then your education in this area will come when (or if) the penalty comes to strike.
Obviously, I’m talking about Google’s penalties. There are two types:
  1. Algorithm penalty – Your site violates the changing rules of the algorithm, and you lose rank and traffic. Make the necessary improvements, and you will hopefully recover.
  2. Manual penalty – This penalty is called by a Google employee. It happens when your site is manually reviewed, found to have violations (usually “unnatural links”), and loses ranking. In order to recover from this type of penalty, you must perform extensive link remediation, and ask Google for a removal of the penalty.
Conclusion
Those are powerful forms of knowledge — the tactical methods of delivery and execution that we have to do each day. When you combine this knowledge with other abilities like communication, honesty, diligence, etc., you will become a master of your trade.


Origin: https://goo.gl/5uMNvJ , Written by Neil Patel

Sunday, May 14, 2017

Key to Get Fame on Facebook



Facebook is platform that getting famous day by day and more and more profile created daily, in millions of account where you are. So how you get famous on Facebook it is not a very easy and also not a very hard. Giving attention pay your time and you get fame.
Here are some tips that you can fallow and get an active account on Facebook   
Use link posts to drive people to your website
Links are always help full and they give you a good response and live long. A URL or a website or a blog have include itself  what people wants it have image can have videos and also an informative text. This URL also has value in promotion on any Search engines.
Use engaging copy, images and videos
A media is very good way to attract audience, and in this way an image and videos play important role. So upload a video and post images on your wall more funny images and videos attract more.
Be punctual
A time period if you can maintain that is good for you. If you are punctual and give some hour daily your friends wait for you and the need your posts, likes and comments.
Don’t treat as Spam
It is not necessary that you are real and you make real Facebook account with your real info, so that it is not spam. Sometime a real account seems as spam. So that care with you activity.
Quotes
Quotes are a different form of text and very favorite you get much more likes and also share. A attractive and loyal quotes make your friends busy.

Questions

Ask questions on a hot topic you get more and more comments and likes that maintain you profile active and your friends gives there view.

Share Old Content

It is not ban that you cannot post your content again. You can do it and you have to do it you repost your popular content after some weeks. So that you get some new ideas. You don’t forget your old content you analyses them and make new post on basis of them.

Like and comment to other

You are not just a robot who only copy and paste content. It is also important to give attention to your friends post. You don’t only like but comment also. It is an impressive task.

Use Hot Trends

As I discus above hot trend contents are write option to boost yourself don’t be shy, participate in hot trends.

Post Interesting Facts

Interesting things welcome everywhere so try to make your post interesting and unique. It is not easy and you spend your time to searching it but after getting it you get friends attention.

Ask Their Opinion

If you start a topic never forget to take opinion of your friends. You can ask them to give their opinion directly. Make your friends feel like their opinion matters and have important.
In Last

All above task cannot be completed without friends. And if you have some active friends you can earn more. If your posts are interested then it is more loving. As you want comment and like your friends also want same. So don’t disappoint them.

Wednesday, June 22, 2016

Is Google Really Penalize Duplicate Content?


We all SEO’s know that Google penalize duplicate content. But a new announcement of Google by Andrey Lipattsev on June 2016 clearly inform that Google DOES NOT have a duplicate content penalty.

It is NOT a penalty if Google discovers your content is not unique and doesn’t rank your page above a competitor’s page.

Also, as John Meuller points out, Google picks the best option to show users depending on who they are and where they are. So sometimes, your duplicate content will appear to relevant searchers.
This latest advice from Google is useful in that it clarifies Google’s position, which quickly paraphrase below:
  • There is no duplicate content penalty
  • Google rewards UNIQUENESS and the signals associated with ADDED VALUE
  • Google FILTERS duplicate content
  • Duplicate content can slow Google down in finding new content
  • XML sitemaps are just about the BEST technical method of helping Google discover your new content
  • Duplicate content is probably not going to set your marketing on fire
  • Google wants you to concentrate signals in canonical documents, and it wants you to focus on making these canonical pages BETTER for USERS.
  • For SEO, it is not necessarily the abundance of duplicate content on a website that is the real issue. It’s the lack of positive signals that NO unique content or added value provides that will fail to help you rank faster and better in Google.

A sensible strategy for SEO would still appear to be to reduce Google-Bot crawl expectations and consolidate ranking equity & potential in high-quality canonical pages and you do that by minimizing duplicate or near-duplicate content.

A self-defeating strategy would be to ‘optimize’ low-quality or non-unique pages or present low-quality pages to users.

Summary: it is clear that Google not penalize duplicate content but unique content is still matter and it get reward and also achieve higher position in search.

Do not expect get rank higher with duplicate content. Google treated your OWN unique content as a duplicate if it is found your OWN another website.

Google reward RICH, UNIQUE, RELEVANT, INFORMATIVE and REMARKABLE content in its organic listings search.

NOW for SEO Duplicate content is still matter for get rank higher.

Monday, May 16, 2016

Is Your Website Get Penalized? How to Know

These days the internet has come to host a lot of websites and the only reason behind this many companies going viral on the internet with their websites so that they can reach out to the masses easily. The reason for this is because all of them are stuck to internet all the time! Businesses today are solely being run on the internet and since people literally live on the internet, it is quite the obvious fact that organizations would have to market themselves online. In the process of digital marketing, a lot of sites can get penalized.

What does penalization of the site mean and what are the indications of sites being penalized?

Penalization of the site basically means that the rules and regulations defined by search engines like Google have not been followed and with the Panda and Penguin updates, Google’s algorithm sure has become tough to pass through undetected. These penalizations have to be identified by a site as soon as possible as this can potentially ruin a website’s reputation! .Mentioned below are the 5 indicators of penalization you should be well aware of!.

1.  Drop in ranking
If your website happened to be one of the top ones in a search made over search engines and one day they randomly fall to the last of the pages in the bottom few, then this is a clear indication that your website has been penalized. There is hard bound proof of this though, and assuring this is not possible without the next sign!

2.  De-Indexed
A web site is known to be de-indexed if your website does not appear when you run a search on the search engine. This is a clear sign of the spiders de-indexing your website and this is somewhat of a proof that your website has been penalized.

3.  Penalty Notification
You get duly informed that your website has been penalized and Google has been known to have done that before taking your pages down. You can determine you have one using your webmaster tools (GWT) account.

4.  Lesser Organic Traffic
When your website is declined an organic traffic, it happens to be a clear indication of your website being penalized and with the Google penguin update, a lot of sites were having a lesser traffic problem. You can check for this by the following steps.
  • Go to “Traffic Sources”
  • Click on “Sources”
  • Choose “Search”
  • Proceed to “Organic”
  • Remove the traffic coming from other search engines
  • Hit on “Source” and then, “Google”
5.  Unnatural Anchor Text distribution
This too happens to be a good indicator. You can determine this in the following steps.
  • Log on to opensiteexplorer.org
  • Type in your website URL and click “Search”
  • Format the drop down box settings to: Show—followed +301—links from—only external—pages to—pages on this root domain—and—group by domain
  • Hit on “Filter”
Concentrating on anchor distribution text is the key factor here. If more than 50% of the links have nearly the same anchor texts, then this is a warning of unnatural link profile.

Originally:--http://goo.gl/1xMdpV

Wednesday, April 27, 2016

What is Keyword Proximity in SEO


Keyword Proximity refer closeness of keyword in your web page.  Less distance between words (that are search term) should be less to make proximity higher

Let me explain….

For the example we take a search term “Best sports shoes shop”

Now if you want to make higher proximity then you should keep closer all words (Best sports shoes shop) in your content. 

An example content….

Mark likes playing football then other sports. Hi is looking football shoes. He don’t want to go to any shoe shop. He decide that he will buy a best sport shoe online and for this he open google and write Best sports shoes shop. And find some best online sports shoes shop list in search list.

Now I show you higher to lower proximity…..

Best sports shoes shop
sports shoes shop
best online sports shoes shop
shoe shop
sports. Hi is looking football shoes.

Now I think you get cleared about “Keyword Proximity”.

Saturday, April 23, 2016

What is Keyword Prominence in SEO?


In Search Engine optimization Keyword prominence is one of the very valuable term. In SEO Keyword prominence is related to placement of keyword. Its mean you place your keyword in impotent area of a web page. You can also understand it “The Keyword prominence is the prominent placement of keywords or phrases within a Web page.”

And it is good idea to place your important keyword on prominent area. By using of keyword prominence you give weight to you webpage.

Place where you can apply keyword prominence…

Page header,” <Title>”
Meta tags,”<meta>”
Opening paragraph, near to “<body>
 Start of a sentence, “<p>”
Near to bold,” <b> or <strong,>” tag
Near to brake line, “<br>”
Near to italics, “<i> or <em>”

These are the place with html code where you place you keyword.

Thursday, April 7, 2016

What is bounce rate in Google analytics?

Well, there are many articles are available on web, all share their own thoughts and experience about bounce rate. Typically all blogger says it is depends on depth of a pages, and it is true. But what is a bounce rate in an easy language? Is a bounce rate is really very important for a site. Is Google really gives an accurate bounce analytics report?

These all are really confusing as I think. I am not a big analyzer I am just from those 40% of SEO’s who simply have 6 to 7 year of experience and working in any company and try to learn every day. I cannot challenge anyone, I just share my own experience and opinion.
Ok, then what is bounce rate? Bounce rate is just a data in analytics that inform you “how many visitor visit a single page” in percentage. According to Google analytics “Bounce Rate is the percentage of single-page visits” 

Let’s explain it, when a visitor visit any page of your website and close tab on same page or type any other URL in same tab. It consider as a bounce rate. But, if visitor visit a page and also visit second page from its first page, in this case there are no bounce rate.





So it is simple if visitor visit second page it is 0% bounce rate. 

Here one more thought that I read on web is entrance page and going page. If the entrance page and going page are same for a visitor it gives 100% bounce rate. And if both page are different then then bounce rate is 0. But in this case, if visitor’s entrance page is “home page” then visitor goes on “services page” and return on “home page”; then entrance page and going page are same but bounce rate is 0%. So according to me it create confusion.

Then now, if visitor not visit second page from their first page it is bounce. Bounce rate can be 0 but it is almost impossible. Bounce rate is not depends on time, a bounce rate can be occur if visitor visit 20 minute on the page.

Horrible bounce rate if you get 80% to 100%

Bad bounce rate if you get 55% to 80%

Average bounce rate if you get 40% to 55%

Good bounce rate if you get 26% to 40%

Very Good bounce rate if you get 0% to25%

           Bounce rate is important and also not important for a website it depends on conditions, if you have only one page website that bounce rate no matter because you get 100% bounce rate. But you have a service or product selling website then it is important to care bounce rate, in this case if your bounce rate is high it mean user not take interest in your site. There a condition in which you can ignore bounce rate, if visitor visit on a page and on that page where the motive of visitor is solved, then visitor close the page, bounce rate is high. but also your goal achieved, here bounce rate is high but you achieved your target then bounce can be ignorable.

Sometime Google not track all data and it return falls result. But i cannot blame on Google, that Google is wrong. The data Google shows is as accurate that we can take action on basis of Google analysis and get success.   

If you get high bounce rate then you need improve on given point. 

Landing pages not relevant to visitors

Page load time is too high

Visitors might have landed using a poorly placed keyword

Lack of conversion link or poor navigation

Improper sales message

Summary: - it is hard to getting bounce rate under 20%. But about 35% of bounce rate is ok, but 55% is worried. and above 60% is...... i think you know batter.