Posted by Unknown On 1:19:00 PM

We’re not impostors, though. None of us are SEOs because we got an advanced degree in it. We’re SEOs because we happen to possess knowledge and ability. But what kind of knowledge do we need? Here’s a list of areas that every SEO should have some familiarity with. Before you begin, please be aware that the SEO does not need to have an in-depth knowledge of each of these. He or she simply needs to have a functional familiarity with them. If we had to be experts in all these fields, nobody could become an SEO.
If you do develop an awareness of these 18 areas, you will have a powerful set of skills. Each of these areas are tied together in a complex web of inter-relatedness. Knowledge in one area builds on knowledge in another area, which enhances knowledge in the next area.
1. On-Page SEO
This is square one for every SEO. It is the absolute basics:
  • Page content
  • Title tag
  • URLs
  • H1s
On-page SEO has become common knowledge for many people who are not SEOs. This makes it that much more important for true SEOs to thoroughly understand this area, and how to apply the always-changing best practices of content, titles, and metas.
2. Link Profiles
After on-page factor, a site’s link profile has the most impact on how the site is returned in search results.
As an SEO, you should understand the impact of a link profile, what defines a good link, and what a spammy link is.
3. Keyword Research
Even though semantic search and search intent is supplanting the traditional functionality of keywords, they are still important.
You don’t need any specialized tools to do keyword research, but you should know basically how to do it. What keywords are best for a specific site? What keywords will drive the most targeted traffic?
Great SEO begins with top-notch keyword research.
4. Linking Best Practices
Linking from one website to another has been one of the foremost tactics of SEOs ever since there was such a thing as SEO.
Linking has changed a lot since it first revolutionized the web. Linking is still important, but it can also be a realm of penalties and dangerous maneuvers. Make sure you understand the nuances of linking — both internal and external/inbound and outbound — as you function as an SEO.
5. Local SEO
Local SEO defines how a local business gets search traffic, and therefore local customers. Like many of the areas of knowledge that I will discuss below, local SEO is a vast field. The basic idea is as follows:
  • NAP – Every business has a Name, Address, and Phone Number.
  • These bits of information are part of the business’s local citations happen when the business is mentioned on the web. Usually, these mentions are in directories or other local listings.
  • In addition, the business must have profiles on the web. Profiles like Yelp, Foursquare, and Google Local are important for a business to have local traffic.
Reviews are another critical element of local search. Negative reviews can damage a business’s ability to be featured in local results.
6. PPC
It’s possible to be an SEO and never have to bid on a keyword. Many SEOs, however, carry the load of both organic search optimization and paid search.
If you don’t know how to log in to Adwords and customize campaigns, that’s okay. It’s only necessary to understand that there are such things as paid searches, and these are what appear as ads in search results (at the top and side).
And, by the way, this is how Google makes so much money.
7. Mobile SEO
Mobile SEO is an entirely new iteration of the SEO universe. Yes, it’s important to know about. The digital world is hurtling towards a mobile future. From wearable devices to handhelds, we need to understand how to apply the principles of search optimization to mobile.
Thankfully, there’s a lot of overlap. Keep in mind, however that there are some important technical distinctions. If you want to become a mobile SEO expert, there’s a bit of a learning curve.
8. Conversion Optimization
Conversion optimization or conversion rate optimization (CRO) is helping users convert on your web page — clicking on a call to action or purchasing a product.
Conversion optimization is a parallel field to SEO. SEO tries to get traffic to the page, CRO tries to get that traffic to convert.
CROs are a low farther in the conversion funnel, and know that their niche has a more direct correlation to the revenue of a business. As an SEO, you should be aware of the basics of CRO — A/B testing, landing pages, etc.
9. Marketing
You may have never thought of yourself as a marketer. If you’re an SEO, though, that’s exactly what you are. You’re in marketing.
Marketing is defined as “the action or business of promoting and selling products or services.”
When you do search engine optimization, you are promoting products and services — specifically a website.
You will improve as an SEO if you grasp the basic concept of marketing, and even some of its advanced concepts. Many of the principles of traditional marketing can be applied to the digital arena, even in something as apparently far removed as SEO.
10. HTTP Status Codes
Want to prove your worth as a kick-ass smart SEO? Then you should take Moz’s SEO Expert Quiz. The quiz deals mostly with technical aspects of SEO. What you’ll learn is that HTTP status codes are a big a part of the discussion.
HTTP status codes come from web servers when the search engine makes a request and can’t find what you’re looking for. It comes in the form of a three-digit number. You may not have every one of these memorized, but you should know about the concept of response codes.
  • 200 – successful information transfer
  • 301 – visitors are redirected to a new page
  • 302 – the page and search spiders are redirected to a new page (transfers link juice)
  • 404 – the page is not found
  • 500 – there is no such page
  • 504 – the page is unavailable for some reason
11. Web Development
How does stuff get on the web? It happens by development.
Some SEOs enter the field from a background in web development. It’s certainly not necessary to know how to build web pages, but knowing about web development will help you understand and advise developers on how to implement SEO best practices into their websites.
12. Algorithms
The science of search algorithms back up everything that the SEO does. The algorithm defines how and what results are returned in the SERPs.
As an SEO, you should be aware with the fact that the algorithm is responsible for determining search results. No one except Google employees know the entire algorithm, but SEOs can make educated guesses.
To really advance your knowledge in this area, you can read about two areas of the algorithm from Moz:
13. Guest Blogging
Guest blogging is not dead. It’s alive and well. What’s more, it’s used by some of the most influential personalities in digital marketing today.
As an SEO, you must be familiar with guest blogging, including its risks. Guest blogging is the secret to spreading one’s influence and reach, but it is not to be entered into without caution.
14. Content Marketing
Long before it was a buzzword, I used content marketing in my marketing efforts. Now, it’s mainstream. Content marketing is something you have to do in order to succeed.
Content marketing has dozens of variations and applications. But the central tenet is this: In order to succeed in online marketing, a business must be a producer of high quality content. Maybe it’s videos, maybe it’s infographics, maybe it’s Slideshares, maybe it’s podcasts, maybe it’s blog articles, maybe it’s all of these.
Whatever the case, SEOs need to know about content marketing, and even why content marketing is the new SEO (this is a post from my own blog).
15. User Experience
User experience, and the related fields of User Experience Design (UXD) have to do with a person’s interaction with a digital medium.
User experience has everything to do with SEO. That’s not to say you need to become a master of UX, but you should be aware of its implications for SEO.
If a user can’t navigate a website or see the text on her mobile, this is a violation of good user experience. This has a negative impact upon SEO.
User experience is something that most people can understand intuitively. Does this website work? Do I know where to click? Can I find what I need to find?
Better user experience invariably translates into better SEO.
16. Semantic Search
Semantic search is the way that the web has moved in recent years. It used to be that search engine optimization was all about the specific keywords.
Now, it’s not as much about keywords as it is about the other factors that affect language — intent, substance, context, synonyms, location, trends, word variations, and other elements of language.
Hummingbird crystallized our conception of semantic search, alerting SEOs to the fact that it’s not just about keywords. It’s about the whole breadth of language usage and practice. Now, we have to deal with queries like “Where’s the closest place to get a pumpkin spice latte after midnight?”
17. Social Media
Don’t get too scared about this one. There are people who spend their entire careers as social media experts. That’s not required of you.
Social media is just about as vast as the industry of SEO itself, but your knowledge need only extend as far as being able to function on each major platform — Google+, Facebook, Twitter, and LinkedIn. Pinterest is bonus.
What’s the connection between SEO and social media? There is obviously some correlation between “social signals” and a page’s rank, but there is not a direct cause-effect relationship on increasing number of retweets/likes/pluses and a page’s rising rank. Social signals are not an algorithmic factor as far as we know.
18. Penalties
Ah, penalties. I’ve saved the worst for last.
If you’ve never experienced a penalty on a site that you oversee or manage, then your education in this area will come when (or if) the penalty comes to strike.
Obviously, I’m talking about Google’s penalties. There are two types:
  1. Algorithm penalty – Your site violates the changing rules of the algorithm, and you lose rank and traffic. Make the necessary improvements, and you will hopefully recover.
  2. Manual penalty – This penalty is called by a Google employee. It happens when your site is manually reviewed, found to have violations (usually “unnatural links”), and loses ranking. In order to recover from this type of penalty, you must perform extensive link remediation, and ask Google for a removal of the penalty.
Those are powerful forms of knowledge — the tactical methods of delivery and execution that we have to do each day. When you combine this knowledge with other abilities like communication, honesty, diligence, etc., you will become a master of your trade.

Origin: , Written by Neil Patel


Mahalyasree said...

This idea is mind blowing. I think everyone should know such information like you have described on this post. Thank you for sharing this explanation.Your final conclusion was good. We are sowing seeds and need to be patiently wait till it blossoms.
Office Interiors in Chennai
Interior Decorators in Chennai

local seo said...

Great stuff!
Guidelines for Putting NAP Info on Your Site for Local SEO Want to attract local customers and rank well in the local search results? Take the first basic step to local SEO success! In this article the author suggests 10 guidelines for putting your business’s NAP info on your site the right way!Make your bragging rights speak for your business.
I do feel that it is very important,and often overlooked.

Words Doctorate said...

Thank you for sharing such a informative information with us. Keep on sharing the blog like this.

PhD Thesis Writing Services, Dissertation Writing Services & Research Paper Writing Services

thulasi adaaloindia said...

Wow , nice to read this , thanks for sharing this info
pls do visit

Vijay Tomar said...

We offer Digital marketing for grow up or promotion of company, ideas, products with people on online platform.

SEO Company in Gorakhpur

Ramesh Chandramowli said...

Thanks for the informative post & for providing us with this great write up, Keep it up.

Kris Avenirvertz said...

That was really a good post read by me today iam very much thankful to you about this post and i learned better from this,thanks once again

Wahenoor kaur said...

I am glad to receive this useful information from you. It is really useful for people concerned with commercial intensions. People with commercial intensions can contact me on to share or discuss more business ideas with me.

In Sign said...

Nice blog about SEO Basics.It is very useful to people.
Interior Designers in Chennai
Interiors in Chennai
Good Interior Designers in Chennai

Ensileta Interiors said...

These are very basics to SEO Beginner.Thanks to share this info...
Top 10 Interior Designers in Chennai
Top Interior Design Companies in Chennai

Tech Experts said...

Very useful information..

Telugu Bullet said...

nice post thanks for sharing

Osman Ibrahim said...

Do you need Personal Loan?
Business Cash Loan?
Unsecured Loan
Fast and Simple Loan?
Quick Application Process?
Approvals within 24-72 Hours?
No Hidden Fees Loan?
Funding in less than 1 Week?
Get unsecured working capital?
Contact Us At :
Phone number:+919205467093

Download Apk Game said...

nice post thanks for sharing. That's really useful post.

Lead Generation said...

Very valuable information, it is not at all blogs that we find this, congratulations I was looking for something like that and found it here. - Chat Support Services Melbourne, Customer Support Services Melbourne

Osman Ibrahim said...

Brothers/Sister's. Are you looking for loan to finance your large or small business,we'll help you get the large amount of loan you desire for your business,we offer first class business and commercial loan to enable small scale business attain success in obtaining start up or refinance their business Bad credit rating accepted and poor business performance are accepted.apply today via email
Phone Number:
Loan Duration:
Loan Needed:
Have you applied before?:
Email us

Sunny said...

I like your post thanks for sharing Its very informative blog keep updating.
SEO Company In Navi Mumbai
SEO Services In Navi Mumbai

Anonymous said...

Great Articles! Thanks for sharing .
Have a look at Common SEO Myths in trending

Buy hyip template said...

This idea is mind blowing.

Akhila Sri said...

I Like your post.Its seems to very help to others related to SEO.
I have seen so useful information in another blog have a look on this Blog

Sunil said...


I am very grateful you did share your knowledge here. It is an exuberant post

Thank you so much for providing such a useful content.

Additionally, these links below are definitely a good read.”

PHP Training in Indore said...

Incredible site. lots of useful data right here. I’m sending it to several buddies ans moreover sharing in delicious. And glaringly, way to your sweat! PHP Training in Indore Your blog is always useful.

Paperown said...

My suggestion is to invite many people as you can to read that article,
because it is helpful for others thanks from. coursework-editing

Delhi Escorts said...

Shweta Mahajan lives in Delhi. She is very sizzling and gorgeous , when you connect about sensual Delhi Escorts then men have their particular favorite. So to whole the call for of each man is dissimilar. Former his request now not finishes in their actual life Indepentdent Delhi escortsand female friend in this condition they pursue different female to surface their want.
Delhi Escorts
Indepentdent Delhi escorts
Call Girls in Delhi
Delhi Escorts Services
Escorts Service In Delhi
Delhi Feamle Escorts
Delhi Call Girls
Delhi Escorts
Gurgaon Escorts
Nodia Escorts
Ghaziabad Escorts
Faridabad Escorts
Greater Noida Escorts

Anonymous said...

I am glad to receive this useful information from you. It is really useful for people concerned with commercial intensions. People with commercial intensions can contact me on POWERFUL WAZIFA TO BRING ANGRY WIFE BACK to share or discuss more business ideas with me.

SEO Company in Dubai said...

Awesome post, thanks a lot for the update. As a beginner it will be very helpful to learn. Btw please find the links with good post below. Thank You

SEO Dubai


Search Engine Optimization

Company in UAE

McAfee Support said...

Nice post and useful too. thankx for sharing

Khalil Sajjad said...

Thanks a lot for this amazing stuff. I am new in blogging and wanted to learn SEO for my website

I am glad that your post will help me in long run.

Jaipalreddy prop said...

Your selection of topic is very good and also well written. Thanks for sharing. I feel like all your ideas are incredible! Great job!!!
Prestige Lake Ridge
Godrej Air Hoodi
Prestige Falcon City
Mantri Serenity
Goyal Orchid Whitefield
Assetz Marq

Sia Desai said...

As men, you need to ensure that you don't back off out dating an immature young lady, it will likely be the most exceedingly unpalatable choice of your lives. Need to date made women? Heartly thanks this is strikingly not too horrendous blog and this blog have impeccable and valueable information about the escort in Goa on the far off possibility that you consider this escort you in like path visit here adequately.
Goa Escorts

shivi said...

Thanks for sharing such a useful information.keep updating with the new one.

Veneer Moulded Panel Doors Manufacturers in Hyderabad
Veneer Moulded Panel Doors Suppliers in Hyderabad said...

Thanks for taking the time to discuss and share this with us, I for one feel strongly about it and really enjoyed learning more about this topic. I can see that you possess a degree of expertise on this subject.

marcellus said...

Nice work keep it up thanks for sharing the knowledge.Thanks for sharing this type of information, it is so useful.

C Veera Mani said...

Hi, Your Blog contains quality information which provides a new perspective about the project and Real estate.
Concorde Mayfair Bangalore
Salarpuria Sattva East Crest Bangalore
Prestige Sunrise Park Bangalore
Prestige Lake ridge Bangalore

Laboratory Instruments said...

Great Information sharing I am very happy to read this article. Thanks for giving us go through info. I appreciate this post. laminar flow cabinets

Assam Career said...

Nice post

C Veera Mani said...

Hello, Interesting, you have shareda blog which is useful and getting a lot of new thing its really nice and making best thing.
Prestige Augusta Golf Village Off Hennur Road
Concorde Mayfair NH4 Medahalli
Prestige Sunrise Park Electronic City Phase - 1
Prestige Lake ridge Uttarahalli

cateringcompany said...

I appreciate your valuable effort and sharing such a useful information with us. Thanks for sharing with us.
corporate catering services in delhi
corporate catering services in gurgaon
Best Catering Services in delhi
Best Catering Services in Gurgaon
catering services in gurgaon
caterers in gurgaon
best caterers in gurgaon
Catering Services Gurgaon
corporate catering services in noida
corporate canteen services in gurgaon

noahbones said...

Buy cenforce 100 Online is used to treat erectile dysfunction (ED). ED is the inability to get or maintain an erection. Sildenafil citrate is the active ingredient in Cenforce. your most reliable Trusted online pharmacy Medypharma. Buy cenforce online, cenforce 100 price, cenforce 100mg review from Trustedsite.

lokesh said...

Good job. Really very nice information
car movers and packers agency in india
car movers and packers agency in gurgaon
car movers and packers agency
car movers agency in india
Best car movers and packers agency in india
Best car movers and packers agency in gurgaon
best car movers and packers agency in delhi

Anonymous said...

Safety officer course

abhishek said...
This comment has been removed by the author.
abhishek said...

Really a very nice, interesting and informative blog. Thanks a lot for sharing. Keep it up.

Home Health Care Services in Delhi
Home Care Services Delhi
Home Care Services Delhi in gurgaon

afibiz said...

Needed to compose you a very little word to thank you yet again regarding the nice suggestions you’ve contributed here.
interior designers in chennai
best interior designers in chennai

Unknown said...

I appreciate your useful information which you share with us. Thanks a lot
corporate gift supplier in delhi ncr
corporate gift supplier in delhi
corporate gift supplier in gurgaon

cateringcompany said...

Thanks for your information
24 hours restaurant in Gurgaon
night restaurant in Gurgaon
family restaurants in Gurgaon

Unknown said...

Thanks for your useful information

best cow milk in gurgaon
cow milk in gurgaon
pure cow milk in gurgaon

Dabba Singh Caterers said...

Amazing Blog! Thanks
Caterers in Greater Noida | Catering Services in Delhi
Best Caterers in Delhi | Catering Services in Noida
Best Wedding Caterers in Delhi | Corporate Caterers in Gurgaon
Best Caterers in Noida | Catering Services in Delhi Ncr
Birthday Party Caterers in Delhi | Best Caterers in Delhi Ncr

Anonymous said...

Thank you for sharing. keep posting. Information is really useful.
Here are the links for best best property
farm land for sale in hyderabad
land for sale in adhibtla
apartments for sale