Well, there are many articles are
available on web, all share their own thoughts and experience about bounce
rate. Typically all blogger says it is depends on depth of a pages, and it is
true. But what is a bounce rate in an easy language? Is a bounce rate is really
very important for a site. Is Google really gives an accurate bounce analytics
report?
These all are really confusing as
I think. I am not a big analyzer I am just from those 40% of SEO’s who simply
have 6 to 7 year of experience and working in any company and try to learn
every day. I cannot challenge anyone, I just share my own experience and opinion.
Ok, then what is bounce rate? Bounce
rate is just a data in analytics that inform you “how many visitor visit a
single page” in percentage. According to Google analytics “Bounce Rate is the
percentage of single-page visits”
Let’s explain it, when a visitor visit
any page of your website and close tab on same page or type any other URL in
same tab. It consider as a bounce rate. But, if visitor visit a page and also visit second page from its first page, in this case there are no
bounce rate.
So it is simple
if visitor visit second page it is 0% bounce rate.
Here one more
thought that I read on web is entrance page and going page. If the entrance
page and going page are same for a visitor it gives 100% bounce rate. And if both
page are different then then bounce rate is 0. But in this case, if visitor’s
entrance page is “home page” then visitor goes on “services page” and return on
“home page”; then entrance page and going page are same but bounce rate is 0%. So
according to me it create confusion.
Then now, if visitor not visit second
page from their first page it is bounce. Bounce rate can be 0 but it is almost impossible.
Bounce rate is not depends on time, a bounce rate can be occur if visitor visit
20 minute on the page.
Horrible bounce
rate if you get 80% to 100%
Bad bounce rate
if you get 55% to 80%
Average bounce
rate if you get 40% to 55%
Good bounce
rate if you get 26% to 40%
Very Good
bounce rate if you get 0% to25%
Bounce rate is important and also
not important for a website it depends on conditions, if you have only one page
website that bounce rate no matter because you get 100% bounce rate. But you
have a service or product selling website then it is important to care bounce
rate, in this case if your bounce rate is high it mean user not take interest
in your site. There a condition in which you can ignore bounce rate, if visitor
visit on a page and on that page where the motive of visitor is solved, then
visitor close the page, bounce rate is high. but also your goal achieved, here bounce rate is high
but you achieved your target then bounce can be ignorable.
Sometime Google
not track all data and it return falls result. But i cannot blame on Google, that Google is wrong. The data
Google shows is as accurate that we can take action on basis of Google analysis
and get success.
If you get high
bounce rate then you need improve on given point.
Landing pages
not relevant to visitors
Page load time
is too high
Visitors might
have landed using a poorly placed keyword
Lack of
conversion link or poor navigation
Improper sales
message
4 comments:
Very nice article..Thanks for sharing this article.Top Social Bookmarking sites
Very nice article..Thanks for sharing this article.Top Social Bookmarking sites . POWERFUL WAZIFA TO BRING ANGRY WIFE BACK
If you know more about this plz visit this site VASHIKARAN MANTRA FOR HUSBAND
If you know more about this plz visit this site VASHIKARAN MANTRA
Post a Comment