Saturday, November 15, 2014

Off-Page SEO Strategies to Build Your Online Reputation



SEO stands for Search Engine Optimization and it have two part ON-Page optimization and OFF-Page optimization. On-Page refers to all things that you do on your site to get ranking higher in search engines like <Title>, <Meta description>, <H tags>, < Internal Linking> etc. At the same On-Page refer those entire things that you do directly OFF your website to gain rank higher, like social networking, blogging, article submission, forum etc.

Today I am going to discusses about Off-Page SEO Strategies to get ranking in search engines…..

Social Networking Sites
Many of you known it as online reputation management. Now in these day social media like Facebook, G+, Twitter, LinkedIn etc.  are very famous for promotion and you can boost you traffic if you use in right way. This allows you to extend your online network of contacts, to connect and interact with your friends, to share things with each other, and most importantly promote your website/blog and help build your online reputation.

They allow you to extend your contacts in online network, here you free to connect and interact with your friends and share things with each other and most important you promote your website and blog with help of Social Networking.

Blogging
Blogging is one of the oldest and popular ways to getting back links for your website. You should give a reason to your visitor to come back again and again on your blog, you always need to update new, unique and informatics post as frequently as you can, but at least one post in a week. Use topics like how to…., Top lost… etc. for getting more attraction to you reader. 

Blog Marketing
Blog marketing is another way to get promotes your website, in blog marketing you need to comment to another blogs that related to your niche. There you add a link in you blog comment. Comment on do-follow blogs.

Forum Marketing
Some guys say that forum is now outdated but not you can also use forums to create back links. Forums offer back links as signature link. Find forum that are related to your niche and increase your activity within that community. Offer advice, answer people’s questions, reply to threads, etc. it is best to use “Do-Follow” Forums which include your site link within your signature.

Search Engine Submission
Search engines will catch your online website automatically. But it can take time we never consider some time it takes only a day but some time a month. Here you submit your newly born website in search engines to indicate them to follow you site as soon as possible.

Directory Submission
Many people says that directory submission is dead, but I think it is not true you can make back links through directory and they are crawled by search engines and make effect on your ranking. But you should need very care full with directory submission you need to use quality directory sites you can use general topic directory site also. But it is goods if you make submission in niche website. And make Do-follow submission.

Social Bookmarking
Social bookmarking is very famous from its early days and it is effective to increase ranking. But when you go to make back link through social bookmarking you care some basic things, don’t use same IP address for many submission, submit you bookmark in most popular bookmaking sites like Stumble Upon, Digg, Delicious, Reddit, etc. very care full with tag.

Photo Sharing
Share your website picture in photo sharing sites like Flickr, Picasa, Photo Bucket, Picli, etc. and make them public. And you get benefit from there.

Video Marketing
Video marketing is another way to increase traffic of your website. Create a video and submit them on video sharing websites like YouTube, Metacafe, Dailymotion, etc. and make them public.

Business Reviews
Submit your business on business submission site and ask your friends and clints to write a review on your business you can use some business sites like Shvoong,  RateitAll, Stylefeeder,  Kaboodle, etc.

 Local Listings
Local listing is depends on your business only submit your listing in local directories they can help you to promote locally therefore instead of going global and getting huge competition listing your website locally. So that search engines easily catch and fetch your website’s content and this will help you to reach a targeted audience.

Article Submission
If you are a good writer then you should write and submit effective and attractive articles to divert readers to your site and you gain more traffic and ranking in searchengines.

Social Shopping Network
If you have an e-commerce website then it is good to submit you product for free on social shopping network. You can use famous social shopping sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc.

Answer Questions
You need to participate in question answer sites like yahoo answers. By answering and asking question you can build up your reputation as someone that is an expert in your own chosen field. You can submit your website link in source section so that people easily find you website.

Press Release Promotion
If you have a business that provide services then you go to submit PR in popular websites like Open PR. PR Leap, 1888pressrelease etc this will help to get place to your website in Google news

Classifieds Submission
You need to do classified submission to advertise your products for free. Try some classified sites like iMadespace ,Kugli, Myspace, Vivastreet, etc.

Document Sharing
You can share your website documents like information brochures, business documents and slides in Slide Share, Google Docs etc. This will help you to make brand your website.